PROBLEM
UNCG's "Light The Way" program is a program for generating awareness, funds, and research toward the success of their students. Showing their devotion to creating a school with impact, access, and excellence at the forefront of its mission. They need a new set of brochures for the upcoming semester that captures these qualities.
Thought PROCESS
When thinking about designs for this project I wanted to include diverse imagery to capture the multicultural environment of UNCG. Showcasing the diversity in age, race, and religion. I thought about how could I implement "light" in the actual design. This takes form in this guiding light trail through the design guiding Students from start to finish in their academic journey. Guiding the students through UNCG's core values and into success.
SKETCHES
