Artbando Branding
Brand design, Logo design, Editorial design
Artbando is a dynamic collective that champions underground creatives through immersive events and collaborative showcases. Rooted in the vibrant cultural scenes of Greensboro and Charlotte, North Carolina, Artbando serves as a platform for emerging artists, musicians, designers, and performers to present their work in unconventional spaces. Their events create a multifaceted experience that reflects the diverse talents of the community. By fostering an inclusive environment, Artbando not only amplifies the voices of underrepresented artists but also cultivates a space where creativity thrives beyond the mainstream.
In crafting the logo a big thought process is how the brand seeks to be perceived by its audience. In this thinking, it became clear that the logo should take the form of a house. turning the company name into a home. Showcasing a strong foundation and a home for all creatives to come back to.
By combining Akira Expanded and Helvetica, we strike a perfect balance between bold, avant-garde design and timeless simplicity. Akira Expanded's contemporary and edgy letterforms exude a sense of creativity, mirroring the eclectic talent showcased in our events. Paired with Helvetica, a classic and versatile font, we achieve a clean and modern aesthetic that complements the diverse nature of our creative endeavors. This font combination not only reflects the vibrancy of our fashion shows and music festivals but also communicates a sophisticated and inclusive brand image, ensuring our company stands as a beacon for creativity and cultural expression.
